Apple & Google: AI BFFs?
Apple may partner with Google to use Gemini AI in iOS 18, enhancing iPhone features. This collaboration could bring advanced AI capabilities to Apple devices.
In the cutthroat world of tech, where Apple and Google are usually competing, there's a big rumor going around. Apple considering a partnership with Google in a big way, and not just any partnership, but one that would shake the very foundation of the AI industry.
The talk is all about the next iPhone update, iOS 18. Apple usually likes to make its own stuff, but now they're thinking about using Google's Gemini AI. This is a bit of a surprise because Apple normally doesn't rely on outside tech like this.
So, Why the sudden Interest in Google's AI?
The answer lie in a specific type of AI – generative AI which is really good at creating things, allowing it to craft realistic images and even write text based on user prompts. This tech had the potential to revolutionize iPhone features like Siri and Messages, making them smarter assistants and even even able to come up with creative stuff on their own.
Apple's looking into this because they want to keep up with or get ahead of the competition, like Google's Gemini and the AI from OpenAI that Microsoft uses. If Apple and Google team up, Google's AI could be used by billions of Apple's customers.
However, there's a bit of a problem with this idea.
The government is already watching Apple and Google closely because of their deals on search engines, and a new deal on AI could make them look even closer.
Everyone's waiting to see if this team-up will actually happen, probably around the time of Apple's big developer event in June. Would Apple and Google join forces? Would they choose another provider like OpenAI, or perhaps even create a multi-partner alliance? Either way, it's pretty clear that AI is changing things big time, and the biggest tech companies are all trying to be the leaders in this new world.
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